Butch Forrester founded BCS Marketing, LLC in 1986. The company originated representing companies in the Power Quality and Electrical Markets. I was fortunate to secure as my first principal, Innovative Technology, representing them in South Carolina. I have experienced steady growth for over 21 years, and take pride in the fact that Innovative Technology is still among the list of companies I represent. In the late 1980's BCS started to focus their efforts in two market segments the Power Quality Market and the Voice and Data Communications Market. We have continued this focus today and will continue to market products in these market segments. The goal of BCS Marketing has always been, and will continue to be, to provide my manufacturers with excellent service and marketing. I have focused on a minimum number of manufacturers through the years and will continue to take that approach. With this approach, I can give more focused time and effort for each product offering.
Relationship Based Marketing is my approach to marketing, which is based on a close working relationship with my customers and manufactures. With Relationship Based Marketing I am able to achieve the goals of both my customers and manufactures that I represent.
Business Background
BCS Marketing, LLC has been marketing products and services to customers for 22 years. Based in Charleston , South Carolina BCS's geographical territory is South Carolina and North Carolina . Diverse market penetration has been a focus of mine and has led to continued growth through the years. Market Segments that are penetrated are Industrial, Utility, Data, Wireless, Federal and State Government, and Medical. Products are sold primarily through distribution channels. The following is a list of companies that I represent and the years that I have represented these products:
Innovative Technology (An Eaton Electrical Company)
25 Years
Noyes Fiber Systems
11 Years
Great Lakes Case & Cabinet
15 Years
Hellermann Tyton
10 Years
AFL Telecommunications
11 Years
The North Carolina territory was added to the coverage area in March, 2005. In July, 2011 Leigh Workman, based in Greensboro, North Carolina, joined BCS Marketing LLC. Leigh's 15+ years of sales, management, marketing and business development in the telecommunications and structured cabling industry include 7 years in Distribution, 6+ years as a Manufacturer's Representative and 2 1/2 years with a commercial Electrical & Technology Contractor. This experience gives her particular insight to the needs of all of our supported channels including National & Regional Distributors, Contractors, Architects & Engineers and End Users (i.e. Financial, Healthcare, Insurance, Manufacturing, K-12/Universities, and Federal & Local Governments). Leigh's knowledge of industry standards, products and solutions was well as her networking, customer service and relationship building skills enables her to be a valuable resource for our North Carolina Clients.
With the competitive nature of today's market, I continuously watch for better systems and methods to employ in my marketing approach. The nature of business today requires technology and updated databases. BCS is primed to continue to grow in the coming years and are focused on the strategy of Relationship Based Marketing.
Butch Forrester, Mfr. Rep
